Is the Internet Customer Friendly?

According to this post over at TechCrunch, Wix has raised a further $3.5 Million.

Wix is a website that offers easy flash content creation without losing SEO. What sparked an interesting discussion in our offices was not the amount of money they have raised, not even their user base (sitting at over 200 000 users) but it was the impressive growth they have shown.

We have believed for a long time that if you make a good product, people will buy it. We remember growing up as kids and seeing an ad on the television for the latest toys and knowing that we just had to have it. We all remember those X-ray glasses, the fake blood kits, the cracked-glass stickers. (We are all guys here at Mediasource)

As soon as you saved up enough of your weekly allowance, or begged your parents enough, you finally got this amazing toy, only to be horribly let down. The X-ray glasses didn't work, the fake blood looked like fake blood, and you never got the reaction of shock you wanted from your parents when you put a cracked-glass sticker on the giant mirror, because they took you to the shops to them. The adverts on T.V, or Comic books, or wherever they appeared made them sound wonderful.

Where are we going with this? Well the Internet has changed things. Wix's long term goal is to offer a premium subscription for $5 to $10 a month. Anybody can use Wix and publish some decent SEO Flash, and if you think the product is that good, you can just upgrade for a small amount of money. This is not new, it has been around for a long time. But it just made us think "What if someone gave us the toys to look at before we bought them?". Well we would have said "no thanks" and gone and bought some sweets, which never dissappointed. This notion didn't just stop at childhood though, it continued as you grew up. Maybe it was that "magic" vacuum cleaner, or that T.V / VCR combo.

Is the Internet customer friendly? Well it looks like it. It looks like it's turning into a place where only the good products are finding the customers money and the meager products are improving to stay alive, or dying.
Or is it because advertising on the Internet is just not as effective as other mediums?


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